Squarera

Product Management vs Product Development: A Guide to the Two Sides of the Same Coin

Product Management: The Visionary Leader

Core Responsibilities of a Product Manager

Product Development: Building the Product

Core Responsibilities of a Product Development Team

  • Conceptualisation and product planning: The product development team works with the product manager to translate the product vision into a product plan. This plan outlines the technical specifications, features, and functionalities of the product.
  • Prototyping & testing: The team creates prototypes of the product to test and gather feedback. This feedback is used to iterate on the product design and ensure that it meets user needs.
  • UX & UI Design: User experience (UX) designers focus on the usability and functionality of the product, while user interface (UI) designers focus on the product’s look and feel.
  • Tech Implementation: The development team writes code, builds the product, and integrates different features and functionalities.
  • Testing & Evaluation: The team thoroughly tests the product to identify and fix bugs before it is launched.

How Does the Product Management Process Differ from the Product Development Process?

Collaboration is Key

By working together effectively, product managers and product development teams can create successful products that meet user needs and achieve business goals.

Index